10 reasons why you should outsource to telemarketing agency Berkshire

September 11, 2017

Marketing

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Telemarketing is an important and integral marketing scheme followed by most corporations around the world. But, almost 70% of these companies outsource their telemarketing needs to external companies. Here are 10 reasons which explain why outsourcing your needs to Perfect Pitch for your telemarketing Berkshire needs is actually a great move. Experience – If you employ new hires into the telemarketing arena, their inexperience will prove costly. New hires without experience will eventually lose their cool on the phone with customers and this will impact the sales quotient.

Environment – Telemarketers need a suitable environment in which they can sell and convince the customers on the phone. If you have your telemarketing division inside your own office, it will subconsciously affect your marketers and limit their selling capability.

Data Leads – Let us assume that you have a good office environment and you have hired some best people. Now, how you will you get the customer data? An established telemarketing agency will have great data supply and they will convince target customers for you.

Better than temporary workers – If you think establishing your telemarketing division with temporary hires is a cheap option, you obviously don’t know the full story. Temporary hires might be cheap to hire but they are severely inexperienced, don’t know or care about your product and are always looking for better opportunities.

Canvassing ability – It is easy to talk to people who are interested in what you offer. But, only an experienced telemarketer will be able to convince people who are not even remotely excited about your product. And, this brings in an exceedingly surprising amount of revenue.

Flexibility – Your office staff are used to the 9-5 routine. Will they put in extra hours at odd timings to convince and market your products if you transfer them to the telemarketing department? Probably no. This is why you should go for a professional telemarketing agency. Cost – When you see things from a larger scheme, the process of outsourcing your telemarketing needs is actually lot cheaper than other alternatives.

Infrastructure – You need cabins, phones, catalogues and a separate room if you want to establish your own telemarketing division in your company. But, if you outsource, all these will be taken care off by the external third-party.

Efficiency – It is not just about talking and convincing people. It is about efficiency and better conversion rates which telemarketing agencies offer you better than any other alternative in this field.

Tips for Online Marketing on a Tight Budget

September 11, 2017

Marketing

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The Internet has helped many business owners. For small ventures, the perks are more inviting given the endless benefits of online trading. Building a visible online presence for the small business can be an onerous task. Today, there are new businesses that are making huge profits even on a tight budget. The catch points are on the tactics used to get more traffic or returns.

The World Wide Web is a well of vast information. Different users continue to enjoy control of what they want to find in this domain. However, getting your business or products to the target audience is not easy. With the following tips, it is easy to increase profits despite the stringent budgetary allowance.

Know the Market

In the online marketing domain, success is not easy if your target market or audience is not well defined. Conventionally, it is prudent to assess your market before spending on marketing strategies. You really don’t have to incur costs hiring experts to do the ground work for your markets. If you have a grasp on your services or products, your target markets should be easy to figure out. Remember to have the specifics when it comes to all aspects of your product and its intended users. Market demographics can be a crucial factor when deciphering the overall online marketing plan.

Set and Re-tune Objectives

You want to go into profitable online marketing with a focus on higher conversion rates. Thus, you will need to set goals on what you really want from the online marketing initiative. If you are looking to increase the volume of traffic, or you are just trying to boost the income, it is important to list them. This will help you measure the level of success of the marketing strategy, and help you bring in new tactics to help you achieve specific goals. Once the basic objectives have been met marketing-wise, consider arranging new objectives.

Set a Budget

You have a practical vision of your target market, products, and marketing goals. The next critical factor to consider is the budget. The good thing with digital marketing is that success can come even on a low budget. Set a budget to help you push your venture forward. Remember to join relevant niche forums, which my help you build your presence.

Brand Yourself

Online businesses are always competing against intense competition. To get an edge above the rest, you need to establish your venture as a brand. If you are up against similar ventures, you will end up on the top if you have good branding and keep your name in your client’s mind. This can be achieved by branding every aspect of your venture, starting with your site. Having an appealing domain name will help your brand visibility rather than trying to market a bland domain. It is important that clients view you as an established brand so the more consistent you are the better. Any branding campaign that will be backed up by a social media presence will end up driving more traffic and reaching out to a large number of potential clients.

Search Engine Optimization

A shrewd online business owner knows the relevance of ranking high in the search engine optimization context. If you can bring in visible keywords and links, the rest will be delivered on a silver platter. It is true that SEO can be a demanding process, but once it is well synced with your venture, it will bring rewarding results. Don’t just go for the keywords to improve the rankings, use specific and target based keywords to improve your site’s appeal. This is the best technique to get conversion rates on a tight budget.

Guidelines on Getting the Right Online Marketing Firm

September 11, 2017

Marketing

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As an online marketer, your focus is always on getting a lot of traffic, and turning it into tangible returns. Sometimes the going gets tough, and you may contemplate hiring an online marketing firm to do the heavy lifting. It is advisable that you get the services of a firm that truly understands the ropes of digital marketing.

Particular Online Marketing Firm

Today’s virtual business landscape is teeming with millions of online marketing companies. It is imperative that you are able to find one that will not only handle your specific needs, but will also have the capacity to bring repeat customers. Virtual marketing firms are known to claim and entice entrepreneurs with believable gimmicks, which unfortunately sometimes they fail to deliver. Even when you have allocated a given budget and identified your needs, it is important that you keep up with trusted online marketers. Here’s how to get the right internet marketing company for your venture.

Flexible Business Image

Any prudent virtual marketer will always come with multiple packages. Since it is all about the competitive edge in a field packed with competition, the firm should be in a position to offer a variety of services. Whether yours is a small or a big company, a good internet marketing firm will always have reliable solutions for all your needs. The internet is the go-to arena for small businesses looking to expand. If you can enjoy customized services from an online marketer, it will be an added advantage.

The Strategy

Internet marketing requires innovative ways, so as to reach out to more clients in an effortless manner. It is wise to ponder over the said company’s marketing blueprint. If they are able to integrate innovations, such as social media tactics, and the right message for your target market, it can mean more returns. Marketing your online venture with mundane PR drives could result in losses in the long run. If anything, the modern customer is always looking to associate with novel platforms when shopping.

Transparent Pricing

The type of Online marketing strategies that you opt for will mostly be dictated by a budget. You will need to assess the amount which the firm is going for versus the type of services they will be offering. Once you get or request a quote from such a firm, it is always vital to do a comparative analysis against other marketers to come up with the best choice.

Exceptional Client Support

When you started your online venture, you probably visualized a smooth flow of business. Before you can entrust your investment with an online marketer, it is wise to know how reliable and accessible they are in the event of a problem. Remember to approve of their intended tactics or strategy. There is no point going for a firm that uses a complex, costly and ineffective marketing plan. If you need to make adjustments to your venture, such a firm should be in a position to accommodate change and do it quickly.

Expertise

Since the online marketing process or SEO is quite demanding, you will need to verify the level of expertise that the company has. The firm in question should have tech savvy personnel, who are conversant with the latest trends and proficiency. If you do your research, you can end up with an online marketing firm that will boost your bank accounts.

Tips for Crafting A Great Social Media Marketing Content Strategy

September 11, 2017

Marketing

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Social media marketing comes with its own perks. There are benefits for an online marketer, who knows what tactics to employ to help achieve specific venture goals. Whereas the hype surrounding social media marketing may sound easy, there is a whole lot to be done in terms of planning and execution. To achieve this success, here are tips to help you execute this strategy.

Generate Great Content

When you craft a social media marketing campaign, specific focus should be placed on your customers. Since you are in the business to satisfy your client’s needs, there is a paramount need to give such clients just what they are looking for. For conversions to take place, these customers need to believe in the content that you will have on your site to support your products. Always keep the customer engaged through fresh, top shape and reliable content that not only helps them get solutions for their problems, but also gives them value for the money they used on your site. Since you may be up against other sites with similar offers, the catch here is to have excellent content that keeps you in the lead. Customers will always go to sites whose content has made them authorities in the search engine world.

Sharing Content

You have managed to create good content and you are drawing traffic. However, you will not achieve much, if you cannot share the same. Your target audience will remain engaged and tied to the site if you link up with relevant sources. A venture that keeps sharing its content on social media platforms does not only get more customers, but retains them for repeat business. In this light, you need to diversify the content by getting clients or users to share the messages with others, this way your reach will grow further out. The secret again is sharing content when your audience is active online. Real-time interactivity with existing and prospective customers is an added advantage.

Assess Social Media Marketing Content Success

It is one thing to embrace a solid social media content marketing plan, it is another thing when you are able to monitor the effectiveness and success of the said strategies. Measuring this success helps you to decipher where the business is heading. At the same time, you will be able to take note of whatever adjustments are needed to enhance the end results. Keep monitoring on different platforms and make changes on platforms that are yet to find footing. If you are able to use new trends on different platforms, you will finally enjoy more conversions.

Acknowledge Your Associates

Marketing content through social media is not a one-sided affair. Yes, you are leading the onslaught, but you will definitely have second and third parties. Ethically, acknowledging other players who have partnered or taken part in your marketing campaign will go a long way in creating the much needed business relationship. If you leave a good word for the people sharing your content, they will feel welcome to share and re-visit your page. This is a winner when it comes to getting new leads and customers.

Analyze Your Competition

Your content strategy has so far turned out well. Your monitoring tools have also recorded impressive entries. Since you are now a leader in your niche, how about listening to how the competition is reacting. It is advisable to read what others could be doing. Who knows, you may pick up a lesson that will help your business keep its top spot. If there are ventures that are way ahead of you, it is good to pay attention to their posts. If you can build liaison with the so called influencers, it can be a ticket to getting a bigger traffic volume.

5 Tips to Create a Winning Inbound Marketing Strategy

September 11, 2017

Marketing

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Modern entrepreneurs have turned to innovative methods, when marketing brands over the internet. The popularity of the World Wide Web and the advent of sophisticated technology seem to have taken marketing a notch higher. Notably, many have made inbound marketing as their go-to vehicle when contemplating more traffic and increased conversion rates.

Inbound marketing simply relies on creating content, which has superb client attraction through the use of good content and inbound leads. For this concept to work well, you will need to have content that does more than sell. Customers are looking for valuable product information, as opposed to just buying a good product. The good thing with inbound marketing is that it’s very effective, and has the potential to widen your reach. Here are some tips to reinforce your inbound marketing strategy.

1. Identify Your Target Customers

Any forward moving online venture must have specific goals. For an inbound marketing initiative, it is more about drawing customers to your venture. Even before you think about crafting relevant niche content, it is advisable to asses each market segment on your marketing radar. Inbound marketing will yield the best results, if you take time to address every demographic around your online venture interests. If you already have a set target market, assess the trends within and use the concept to create better content suitable for prospecting customers. The best way would be opening up your venture, instead of staying with existing customers.

2. Get Social Media

Like many other ventures that are reaping big from social media platforms, consider getting inbound marketing atop leading social media forums. You will get more benefits when you do more than post on a new link. If you know how to target your market in real time, the benefits will shoot up. Remember to market yourself as a brand on social media. The more you create a reputable presence on these platforms, the more you appeal to new clients. Remember to share great content, and expand your forte by using authorities in this field to associate with you.

3. Share Industry Trends

Customers who favor inbound marketing will definitely take to the search engines option to dig deeper about products. By sharing your niche or sector info, the customer will be in a position to assess you and your products. If you are able to share content, search engines will highlight you, and drive traffic towards your offers. Remember to integrate your blogging arm to enhance product information, thus boosting conversion and customer retention.

4. Include Product and Customer Reviews

When you think of inbound marketing, you will probably be looking at pitching more sales. However, with sincere, real and impressive testimonials from satisfied clients, you will boost your relationship with your target audience. Let your customers tell their stories in relation to your products. The more positive and believable they are, the more you are likely to get prospective customers ready to buy from you.

5. Measure Your Success Rate

The success of any online business should be measurable. Instead of worrying over which tools or tactics drive more traffic to your site, consider employing reliable analytics. If you have a picture of how your inbound marketing is progressing, you will be in a position to make necessary changes to boost the returns.

Bottom-line

Inbound marketing is not a new concept. For an online venture to excel, it is crucial to approach this method with the mindset of a content marketer. This method will always rely on generating engaging and captivating info that the modern customer is always craving. If well implemented and integrated with reliable strategies, your online business will not only drive traffic, but will also experience repeat conversions.

4 Essential Pieces of an Awesome Content-Marketing Strategy


It wasn’t that long ago when marketing simply meant radio, TV and print ads to promote awareness of your business. Within the last 10 years marketing has been drastically changed with the widespread use of personal computers, the Internet and smartphones.

With all the websites for consumers to visit, marketing had to keep pace and digital ads started popping up online. As personal email was adopted by everyone around the world, newsletters also came on the scene as another important marketing tactic. Then came social media and mobile ads shortly thereafter. With all these outlets for marketing online you might be tempted to think that’s all there is, but the truth is that the newest essential ingredient in your holistic marketing campaigns is content marketing.

What is content marketing? You know that you need great, well-written content that’s valuable to your clients. However, it’s no longer enough to just have great, valuable content. You content also needs to be sharable. That’s what content marketing essentially means: exceptionally executed, valuable and sharable content.

Here are four essential pieces of a content-marketing strategy:

1. Ebooks

Many of the large in-bound marketing companies such as HubSpot started with the ebooks straight out of the gate when their companies started to try to entice customers, or potential customer leads, to sign-up for their newsletters. You can follow the same strategy and create an e-book to entice your clients, or potential client leads, to sign up for your newsletter, webinar or other lead capture form.

Great ebooks are well written and laid out professionally by a designer. They should be both beautiful to look at and packed with great information. If you don’t have the budget for a designer and professional writer, you should still create something visually appealing in a program such as PowerPoint or Keynote that you can convert into a PDF for downloading. It should have a catchy title with a clear call to action and include chapters and page numbers for easy organization.

2. Infographics

You see them and read them, but have you thought about creating your own? Infographics are data that’s presented in a visually interesting and relevant way. It should relate to your industry and help your clients to digest complex or robust data. Here are a few important factors you’ll need for the possibility that your infographic will go viral.

Do your research. It needs to have all data sources cited and properly listed. Make sure it uses valid, credible research sources. Essentially, avoid Wikipedia.

Keep it on brand. Make sure whatever you’re creating is on brand. Not just for the writing and voice, but also for your graphics and style.

Include your logo and sources. Don’t forget to make sure your own website and credentials are on your infographic! Get credit and traffic for your hard work.

3. Video

You may be surprised by how many entrepreneurs still are not effectively utilizing video as part of their content marketing and conversion strategy. Video can be a great addition to your website and newsletter, so don’t leave your video just to YouTube. While you can do video on a budget yourself, if you’re going to go the bootstrapping route, here are three things you need to make your video look the best.

Great lighting is the biggest contribution to a video. If you don’t have a professional lighting set up, you need to do your video on a clear, sunny day with the most natural light possible. A video that’s oversaturated with direct sunlight or too dark inside your house will not lend itself well to viewing. Take the time to get the best lighting possible.

Quality sound. You can get a wireless microphone for your iPhone or Mac for less than $100. Spend the money and invest in a real microphone. It will drastically improve the quality of your video.

On-screen graphics. You can do your own, simple graphics and titling in Mac programs such as iMovie to add a polish to your video.

4. White papers

As opposed to ebooks, which provide your expertise on a particular topic, white papers are well-sourced, broad-spectrum research papers that you present to your community. White papers should be about industry trends or a market position based on a vastly researched and expert set of data-points that support your conclusions.

Just like an ebook, however, your white paper should be branded and designed to look professional. A simple word document alone won’t work — you’ll need a high-quality PDF with all your sources properly listed and cited.

Wal-Mart corporate social responsibility

September 11, 2017

Marketing

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Corporate Social Responsibility refers to the company’s activities that are geared towards gaining a social license from the society. Every business affects the environment at large and the consumers of their products and or services. Carrying out Corporate Social Responsibility activities is a way for the company to give back to the community in which it exists. There are a variety of ways by which a company can achieve this.

Walmart is the largest corporation in the United States. The company has revenue of over $469.2 billion. Walmart is a multinational corporation having over 10,800 outlets all over the United States. A company of such magnitude obviously has some significant effect on the environment, employees and the natural resources located in its area of jurisdiction. The bigger the company the bigger their Corporate Social Responsibility activities will be expected to be.

Walmart has given back to the global community through a number of Corporate Social Responsibility activities. These activities have demonstrated that the company is concerned for more than simply making profits from its consumers. Some of its initiatives have had tangible positive change on the lives they have reached.

Proponents of the Corporate Social Responsibility have suggested that it must be carried out with clear objectives and in a systematic manner. It is necessary to strategise and come up with an elaborate plan before going out to administer Corporate Social Responsibility activities. The company has to carry out research in order to understand the needs and behaviour of their consumers. This will be the basis upon which they will come up with viable Corporate Social Responsibility activities.

Walmart has come up with a systematic approach to their Corporate Social Responsibility. The Corporate Social Responsibility is divided into 4 distinct areas including:

1. Social responsibility

This area entails promoting women empowerment and providing access to healthy food and hunger relief

2. Local responsibility

This entails starting microloans, providing disaster relief, carrying out school nutrition programs, providing different kinds of support for local farming.

3. Environmental responsibility

Reducing the use of plastic bags, promoting proper energy usage practices, acting against landfill waste and coming up with more stringent guidelines regarding product sustainability.

4. Company responsibility

Engaging the stakeholders and promoting basic values, safe working environments, governance and corporate compliance.

To achieve these goals, Walmart is already carrying out a number of activities in the society. The Walmart Foundation has given charitable contributions worth over $1 billion. The fruits of these donations have benefited a wide percentage of the society. The Walmart Foundation has also worked to empower the women in eth society. They have achieved this by providing career opportunities by offering training. This initiative has reached over 1 million women around the world. Walmart gets 21% of its energy from renewable sources. This is their contribution towards environmental sustainability.