Law Firm Marketing – Top things to consider when hiring a Consultant
There are several things that you need to take in mind when hiring a law firm consultant. As a lawyer, you well know that there are rules that you must follow in your efforts to market and advertise. These restrictions are strictly applicable to lawyers and not other service professionals. If you hire a consultant that is not familiar with these regulations can result in time and money loss and grave consequences including your state license.
Having that in mind, here are three most essential things that you need to consider when hiring a legal marketing consultant.
Consider if the Consultant is a Lawyer as well
A consultant who is a lawyer gives you the guarantee that they fully understand where you are coming from. The consultant has the first-hand experience of your stress issues, concerns and daily work at the firm. When you hire a legal marketing consultant; you can get to enjoy some peace of mind knowing that they are aware of the State Bar rules and they will abide by them. What you need to take on-board is the fact that law firm marketing deal is a completely different deal than general business marketing. You will not only have to abide by the state rules on advertising but also work with the public perception that already exists on lawyers and legal services which are different to other service professionals.
The Flexibility of Their Payment Structures
Most legal marketing consultants charge their service fees on an hourly basis, but there are those that will charge based on a flat rate. A flat fee billing offers you the information you need to make a budget for your law firm and the peace of mind knowing what you will pay for it at the end of the day. Some consultant will alternatively offer a monthly retainer fee in substitution for the per project billing or per hour billing.
Does He/She Consider your Personality or Personal Preferences?
Marketing techniques are several. You can use such techniques like direct marketing, blogging, public speaking, a podcast series and other such activities to win clients. Your comfort zones and personality must be considered to ensure that your marketing strategies are effective and profitable. If your legal marketing consultant creates a marketing plan that is against your preferences, chances are that you will execute about half the plan and neglect the rest. It is important that you feel comfortable with your marketing activities, and feel that they match with your values as well as abide by the State Bar advertisement rules. By so doing, you can be sure that you followed through the marketing efforts with a lot of integrity.
You can use several ways to have people know you, trust you and like you, but only through ways that resonate with your personality, business goals, and preferred mode of communication.
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