Ways To Earn Traffic In Real Estate Websites.
Going online to look for homes and to find realtors is an increasing phenomenon among many people today. Recent surveys have shown that more than 80% of home buyers view the websites relating to real estate’s like the most important source of information. Home buyers also do their searches online when looking for a house according to the survey This show there’s a lot of opportunities online and realtors should take advantage of the potential. Real estate professionals should also take advantage of the traffic.
There are several steps that business people in real estate can do to optimize their real estate websites. One of them is to have target local keywords. A majority of home shoppers begin their search by keying in a local key word, various surveys have shown. The website can be optimized by using words such as homes for sale, real estate, real estate agent, and realtor. It is important to let those words appear throughout the site. Local keywords incorporated should, however, be made into content that is useful to potential home buyers.
Writing blog posts on homes that the business wants to sell is another aspect of optimizing the website. There are those properties that are a priority even though a real estate agent has a hundred listings at a time. One way to attract traffic to the site is to write blogs on those particular properties. The blog should target a particular property’s address that buyers will be looking for in the search engine. Meta description, title tag, alt tag on photos, file name on photos and the content are some of the keywords to be utilized. In addition to a standardized description about two hundred words should be developed to describe features of the home in the content section.
Another aspect that needs consideration in developing the real estate websites is the use of photos and videos. This is due to the fact that they are key engagements on all sites and more so to real estate sites. A video tour by the prospective home buyers enable them to have a feel of the homes they intend to buy. It is vital to capture the property testimonials in addition to videos. Adding a video to a page increases the traffic of inbound link by three times according to research.
The design of the website to work on mobile devices is the fourth aspect. Home buyers are increasingly searching for real estate on their mobile devices according to research statistics. Studies have shown that more than 80% of home shoppers use their mobile gadgets in their home buying process. Real estate businesses, therefore, should have web designs that are responsive to mobile devices.
Cited reference: internet